Welcome to Fruit & Veg World - The Essential Magazine For People in the Fresh Produce Trade

How the Humble Apple Conquered the World

To readers of the Bible, the humble apple became the single most important fruit of all time when its delicious ruby good looks seduced Eve into taking a bite of the forbidden fruit—when she thought God wasn’t looking. But, alas, he was looking. And we all know what happened after that. God shuttered

A Fabulous Array of Fresh Produce

Springtime and we wait patiently for the farm’s website to announce ‘Asparagus – Now Picking’ and off we go to gather the year’s first produce. Home again, cook for three minutes and serve immediately perhaps with a little Hollandaise sauce or just a pat of best butter. Delicious. Pick Your.....

The Pineapple King

Del Monte Pacific, the fruit and processed food company based in the Philippines and listed in Singapore, could see its revenues improve significantly at the end of its financial year in April. The acquisition of Del Monte Foods in the US in early 2014 helped expand its business across the Americas.....

Eating Healthy is not just a passing fad

Louis-Antoine Giroud who is hired to cook healthy food for patrons at IPC FoodLab does not have his mission confined to the fine dining establishment. His vision, no less ambiguous than the Government’s Policy Address is to push for Hong Kong to become a role model of food safety in the world. .....

SEED begins to grow

Like many urban dwellers around the world, Hong Kong people are cultivating a new hobby. After spending days inside air-conditioned offices, staring at computer monitors for countless hours, they will sweat under the blazing sun or brave the rain to tend their little farms during weekends and holidays. .....

Liquid Gold

Olive trees have existed since prehistoric times, and have been cultivated for the whole of the recorded history of the Levant, Southern Europe and North Africa. One living tree on the island of Crete is believed by some scientists to be more than 4,000 years old -- and still produces fruit. The

Creating a Taste for a Signature Starch

A versatile crop, the potato plays multiple roles in China and throughout Asia - as a vegetable, staple food and animal feed. Traditionally, in larger urban areas, the potato has been considered a vegetable, but a staple food in remote and poor areas where there is a shortage of cereals. In January.....

Farms in the Desert

The thin strip of road to Al Safwa farm cuts through the rocky desert. It is dotted with signs to watch out for camels crossing, but little else breaks up this beige, barren landscape. “When you arrive at the farm, you don’t want to believe it,” says Olfa Guetata who has worked there for three.....

When it rains it pours

The landlocked Indian state of Sikkim is renowned for it’s mountainous beauty. It shares the Himalayan mountain range with Nepal, Tibet and Bhutan. It’s the country’s smallest state but a magnet for tourists. The 100 year old Geyzing Bazaar in West Sikkim’s biggest town is a recommended tourist.....

Going Beyond Orange Juice

Juices made from underrepresented tropical fruits could, in a relatively short period of time, force a shift in a market long dominated by oranges and, to a smaller degree, the apple. “Watch out for tropicals. They are going to be big and they are going to be exciting; just like you saw coconut.....